Creating a website requires a planned process. Since a blog is one of the important elements of a website, blog management should also be carried out in a planned manner.A blog should be taken seriously, just like a business or a project. In this article, we will explain how blog management should be carried out along with basic blog elements.

It is not really that difficult to implement the following, but you need to put in the time and focus. Remember, the more effort you put in, the better your blog will be.

Contents

A blog is all about the content it provides. Therefore, the content you provide must be of high quality and meet the needs of your readers. These things don’t just happen, so you have to be strategic.

You should pay attention to the following regarding content:

• Finding creative and continuous ideas
• Creating categories
• Order
• Having image resources
• Being programmed
• Take comments seriously
• Supervise

Contents Strategy

Don’t just blog everything you see. Know what’s needed in your industry market. Stay in touch with people by understanding their needs, following trends with current news, and evaluating opportunities.Take your readers' comments into consideration so that you have an idea on how to create your new posts.

Use Google Analytics to know your audience, their knowledge level, goals and needs. Are your visitors interested in your product or service? Do they need information about your product or service? Are they new to the industry or professionals looking to grow their business? With answers to questions like these, you can get to know your target audience better.

Knowing your target audience will help you understand what information they need, making it easier to determine the roadmap you will follow. This will help you add something to your readership. All of this will allow you to deliver more quality content.

Conduct keyword research to cut through the clutter and master your audience's needs.

Try out different types of content to see what works best for your readers (long-form articles, infographics, reviews, etc.) Don’t even be afraid to ask them.

Know who you are competing with. See what you lack in.

Use comprehensive analytics to learn detailed information about your visitors, such as what country they are from and their screen size. Monitor your traffic regularly so you know when to upgrade your server.

Quality and Quantity

Create high-quality content. Organize all your posts to include accurate information and offer high readability. This will increase your SEO success and your blog rankings in search engines will naturally yield better results.

What we mean by quality content is: doing separate keyword research for each post, formatting texts, links, meta and tags, adapting CTAs and keeping track of what works and what doesn't.

Create a calendar so you can have a consistent publishing schedule.According to research, blogs that publish 16 or more posts per month receive 3.5 times more traffic than those that publish only 0-4 posts.

You may not be publishing 16 times a month, but your readers need to know when they can expect your posts on your blog. How often you publish depends on your audience and your goals.

Authors and Articles

Large blogs often work with writers who specialize in certain topics. Take a look at the writers you think would be a good fit for your blog. Choose people who are experts in different subjects rather than those who are experts in the same subject.Working with reliable writers will yield results such as high quality and efficient timing.

Follow the rules of spelling. This isn’t just about grammar; it also includes media sizes and types, word count, format, how to use links, etc.

You can create your content more programmatically with the following project management tools:

• Google Sheets
• Basecamp
• Slack
• Trello

Advertisements

Use ad programs in your articles and sidebars. This will allow you to deliver the most relevant and appropriate ads to people, choose ad designs that best suit your brand, and keep them up to date.

Products

Managing your products can be a very laborious and time-consuming process. Whether your products are digital or physical, blog managers must handle all aspects of product supply, pricing, descriptions, customer questions, support, updates, etc. We can also add e-commerce elements such as viewing reports, shipping, payment details, etc.

Comments

Comments are a great way to build a community and allow your readers to share their ideas. Depending on the capacity of the blog, the time spent on comments may increase, as the blog administrator needs to be concerned with what comments are allowed and what comments are blocked. You should have a policy on this. This will let your readers know their limits.

Unfortunately, not all comments are posted by real people. Spam is also a part of our lives. Blog administrators should be careful about this issue and not allow spam. Because spam weakens the quality of the blog. You can use a spam blocker plugin to help you with this.

It would be better for you not to publish disturbing and insulting comments. Instead, it is recommended that you publish comments that include readers' problems and even comments that have more opposing views to the information you publish. In this way, a healthier and higher-quality discussion environment is created.

Social Media and Newsletter

With blog management, you don’t just create content, you also create better content. In the past, articles weren’t edited again after they were published, but today it’s necessary to review and share them at every opportunity.

Blog managers also have certain requirements such as sharing on social media, publishing videos on networks like YouTube, creating and publishing newsletters, etc. Apart from this, they also need to create and share special promotions and advertisements. They should determine which of the social media platforms gives them the best return.

Not to be interrupted

Blogs should be sustainable. This means creating backups, taking security measures, WordPress It is the result of efforts such as updating the core, themes and plugins. Updates are very important; they not only make your content more quality, but also provide security patches and bug fixes.

Older versions of WordPress are at risk of being hacked. WordPress actually updates automatically, but important updates need to be done manually.

Themes and plugins, while interesting, also bring with them new security liabilities. Even if your outdated themes and plugins do not have any security vulnerabilities or bugs, they can cause security and performance problems.

Continuing to Improve

Even if your website is working smoothly, it can always be improved. Improvements you make to the design, features and even content will make your website work better. SEO optimization is also done.

Sites should be tested regularly in line with their goals and objectives. For example; Are your CTAs performing as you expected? Or are you getting the traffic you planned?

Qualitative and quantitative data can help blog development. Blog managers should conduct A/B tests to determine what is effective and what is ineffective. Websites will often need to change colors, move buttons to new positions, make CTAs clearer, and improve content quality.

Also, be careful about performance. Test your page load speeds, because visitors tend to abandon websites that load slowly.

Choosing Themes and Plugins

Blog administrators need to be careful when choosing themes and plugins. Because Themes and plugins are not only about the design of the website, but also have an impact on security and speed. Every plugin that introduces a new feature may negatively impact parameters such as usability and/or loading times.

For these reasons, blog administrators need to carefully consider the pros and cons when choosing themes and plugins.

Conclusion

There are many elements you need to pay attention to when it comes to blogging. Managing a blog is much more than sharing an article. Selected topics, content length, content type, author selection, content promotion, comments, site security, updates and improvements are just some of these elements. Blog goals and objectives should be determined, and these goals and objectives can be changed later if necessary.

Managing a blog is not a difficult task, but it is necessary to do the relevant work correctly and on time. The above explanations apply to every blog, regardless of the size of the blog. With a good blog, you will not have any trouble meeting the needs of your readers.