What is Schema.org Structured Data?
Schema.org, commonly referred to as Schema, is a specific tag or microdata dictionary that you can add to your HTML to make your page more expressive in SERPs (search engine results pages).
<div itemscope itemtype="”https://schema.org/Book”">
<span itemprop="”name”"> Inbound Marketing and SEO: NettaCompany Blog</span>
<span itemprop="”author”">NettaCompany</span>
</div>
What is Schema.org Structured Data?
Schema.org is the result of a collaboration between Google, Bing, Yandex, and Yahoo! You can use Schema.org to help search engines gain the information they need to better understand your content and deliver the best possible search results. Adding Schema markup to HTML improves how your page is displayed in search engine results pages by enriching the snippets that appear under the page title.
Structured data, is the code that helps the user to understand the concept that is being searched for when they make a query in search engines. It ensures that the data queried during a search is defined and used in the total display results. Rich Snippet is the act of processing codes that will help to achieve better results in the display results known as the definition.
Structured data studies are applied to create a difference in the display in search engine results. In addition, these studies can be used for different sectors. Structured data studies can be done for various areas such as e-commerce, marketing sites, movie and series sites. Of course, these studies alone do not allow for a clear success. However, they are used as support studies that are effective in the success of the site.
What is Schema.org?
Schema.org is a kind of project that will help you with structured data studies. It helps you find structured data formatting codes supported by search engines. The site used online is free of charge. However, you need to adjust the codes on the site according to the site requirements. In short, you can copy the codes on the site and then make them suitable for your site.
Is Structured Data Related to SEO Efforts?
As is known, SEO studies are the most critical point in Google ranking. Structured data helps search engines easily obtain information about the content on the site. Both studies are studies carried out for search engine ranking. Google bots must reach sufficient information during the site crawl so that you can display the page in search results.
Structured data work offers a significant advantage in terms of providing Google with the information it needs in the shortest way possible. In one sense, it can mean talking to Google and guiding it. In short, SEO and structured data are studied for a common denominator. Both studies support each other. The study in both studies focuses on increasing search engine rankings.
As you can see in the first search result above, there is both a star rating and a publication date. Both of these can be added using Schema. In the second example, there are no rich snippets, just a meta description or other information selected by Google. Here is the code you need to use to have a rich snippet:
<div itemprop="”aggregateRating”" itemscope itemtype="”https://schema.org/AggregateRating”"> <span itemprop="”ratingValue”">[Aggregate rating given]</span> stars – <span itemprop="”reviewCount”">[Number of reviews]</span> reviews</div>
If you want to create your own code, Google Structured Data Markup Helper toolYou can use:
What is the difference between schema microdata and structured data?
Structured data is a system that helps search engines categorize and index your content using a naming convention. Microdata is a structured data format that works with HTML5. Schema.org is a project that provides specific definitions for microdata tags.
Can Schema replace Open Graph?
Open Graph is a type of markup used by Facebook and is used to parse information such as images, descriptions, etc. Schema offers a more detailed list of options than Open Graph. The two can be used together, but Open Graph is not a substitute for Schema.
SEO Best Practices
Element types supported by Schema
With structured data, it is possible to mark any element, from products to recipes. It is often used to provide information about:
- Creative works
- Events
- Organizations
- People
- Places
- Products
You can describe each of these elements in more detail. For example, under the category “creative works,” a book might have a title, an author, or an ISBN number.
Search engines that use schema
Schema is accepted and maintained by Google, Bing, Yahoo! and Yandex. It is not clear whether other search engines use Schema.
The impact of structured data on rankings
Whether structured data affects rankings is a matter of great debate. In fact, there is no clear evidence that we can use to say that it improves rankings. ButThere are many indications that a more comprehensive and rich snippet is more appealing to visitors and will generate better click-through rates. You can get the best results by experimenting with Schema and monitoring how your audience reacts.
Using Schema with other structured data
Schema can be used with RDFa and JSON-LD, but is not supported by microformats.
What are the Benefits of Creating Structured Data?
Websites are in a race to achieve success in search engine rankings. Each one carries out work to attract more traffic and increase visibility. All of these efforts are usually aimed at being one step ahead in search engine queries. Structured data is one of the studies that has a positive effect at this point.
With structured data work, you can determine which content on your site will be highlighted. With the help of these codes, you can direct the content you want to search engines. It acts as an effective tool to indicate which page will be presented to the user in detail.
